Tuesday, January 25, 2011

FLOR'd

While perusing my mail the other day I came across a FLOR catalog. Surely, you're familiar with FLOR carpet tiles. Their tag line is "Inspired Modular Floorcovering."
I have to admit, I've never considered purchasing carpet tiles for my home. I've often thought they might work in a basement or playroom but that's about the extent of it. And while my view on carpet tiles may or may not have changed, I must tell you what most impressed me about the catalog was the rooms themselves. The interior design grabbed my attention. A lot of the rooms in the catalog were gorgeous . . .  I felt myself wanting to see more.
The spaces ranged from traditional to modern to transitional.  A variety of styles - something I always respond to. Love the cabinet in this entryway. And who doesn't need a little leopard stool?

When I ran across this photo with the Sophistikat tiles in a modified zigzag I stopped dead in my tracks. I knew I had seen this before. A quick internet search confirmed it . . .
This image was featured in Traditional Home (via DecorPad). Now, obviously there are some small differences - mainly the styling on the console and the arrangement of boxes underneath - but this is undoubtedly the same foyer. Of course, the rug is different.

That's when it occurred to me that maybe the styling in the catalog was so great because these are actual designer rooms that FLOR has modified with its own carpets. Duh. In fact, I even emailed the company to verify this fact but haven't received a response yet (as I just emailed them around lunchtime). I'll let you know if/when I do. I'm sure they have permission to do this, and I'm not trying to rat them out. Just thought it was interesting.

Here are some other rooms I was drawn to . . .
This photo also looks very familiar. Love the green bed, the lamps and the bookcases. Not as crazy about the carpet.

If you're a fan of suzani patterns, this one is for you.

I love the colors in this Mag-Neat-O design. It's no secret, I like zigzags.

Feathers! Not sure this is for me, but how cool is that?

Just a pretty room, and I like this simple pattern.

Of course, Martha Stewart has a line of FLOR tiles. Is there anything this woman has not put her name on? The following three designs are from her line. They may be my favorites.
This Lattice design reminds me of the design down the side of my blog modeled after Quadrille's Java Java fabric.
Photo via The Designer's Attic

Love this Faux Bois pattern.

And this Serengeti pattern would add pizazz to any room.

Now, a lot of these tiles are not cheap and there are definitely more cost-effective options out there, but I think they offer a unique flooring solution for some. The idea of being able to change out a damaged or stained square is somewhat appealing in my two-child, two-dog, one-cat home.

So, what do you think? Would you ever cover your floor with FLOR?

UPDATE: Julie Zanoni, the PR person from FLOR, responded to my email with the following information: "FLOR's photography is actually shot in real people's homes. Basically, the homes are found through agencies, so it is likely that homes have probably been used for multiple publications, etc." Very interesting, I think.
Source: FLOR

15 comments:

Julie Holloway said...

New to me, girlfriend, love it--especially the wacky chevron and the hermes boxes.

Kim@Chattafabulous said...

Add me to the fan pile! What practical and fun area rugs!!

erilay said...

I have three different FLOR "rugs" and I have to say they are great. Of course, my style is very modern, so it goes well. I have a Martha style that was in the breakfast area in my old house (currently stacked up in the closet of the temporary house). It has held up well under a toddler's booster seat. Smushed blueberries, American cheese, and throw up wash right out!

Barbara@HausDesign said...

I had the same opinion as you until I saw your post. Wow. Very nice selections - I am going to their site now to check out even more. I wish I had thought of that when my kids were toddlers for a practical and beautiful look. Thanks for a great post!

seodinah said...

yes, I do agree with you with those catalog you shown make us felt to have more and it really seems cool to have even just one area rug that has been in the picture, really cool and very attractive...

Design Elements said...

I agree with you...lovely greetings

Ashley said...

I LOVE the way all of their rooms are styled, but I, too, have balked at the pricing. Perhaps it makes more sense to have the option to switch out stained or damaged tiles if you have children or pets (not applicable to me).

Noelle at Gray Paint Decor said...

Yes, I agree. I always thumb through their catalogues to admire the furniture, styling and rooms. I have some of their tiles, and they have held up fine.

pretty pink tulips said...

I always thought of them for a playroom type of flooring...but I'll be changing my tune.

And, adore the zig zag carpet above!!
xo elizabeth

Bri@Meyouandawiener said...

I've looked over their website before my husband and I even measured the room we were considering and the price was a bit steep for our taste but they definitely have some eye candy.

Katie said...

I love the lattice! I think it would be great in a high traffic area, maybe where you have hardwoods but need to soften the feel of the room.

paula said...

love all their choices. I have some old ones in my laundry room. I was thinking I need an update.

Gretchen O. said...

I always wondered about how they got their photography...I have been toying with FLOR in the laundry room. It is fun to go on their site and use the carpet design tool...Have a great weekend.

Thomas Nielson said...

The designs are wonderful! I can’t wait to have one on my living room. The Blue Zigzag carpet captured my heart. With this one I would be needing carpet cleaning service (Los Angeles) to keep it clean and as beautiful as it is. This beautiful one deserves pampering and should only be entrust with great carpet cleaners in Los Angeles.

My Interior Life said...

Yes, some cool designs for sure, but they can be a bit pricey. I've never gotten an ad on my comments before. Wow.